Code is no longer scarce: Hostinger’s Auksė Žirgulė on what founders should build instead
In a TechSparks 2026 fireside chat, Hostinger's VP of Product argued that AI has removed barriers to building software, so the competitive edge now lies in understanding customer problems and operational excellence rather than coding ability. She noted that founders now ask Hostinger about client acquisition and revenue, not development. She also highlighted fragmentation—founders managing multiple platforms for domains, email, and campaigns—as a pain point Hostinger aims to solve through unified AI-powered tools.
Key points
- AI has shifted founder focus from 'how to build' to 'how to attract customers'
- Multi-platform fragmentation forces founders into tech support roles
- Hostinger integrating AI agents to simplify workflows
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