Sachin Tendulkar backs Hitwicket maker Metasports Interactive
Hyderabad-based Metasports Interactive, which developed the multiplayer cricket strategy game Hitwicket, secured investment from Sachin Tendulkar, who will also act as the game's brand ambassador. Financial terms and valuation remain undisclosed. Existing backers include venture firms Prime Venture Partners and Singapore's Horizon Ventures, plus cricket commentator Harsha Bhogle. The company previously secured $20 million in non-dilutive user-acquisition funding from London-based Metica in April. Hitwicket claims over 20 million users across 120 countries, with revenue doubled in recent months and players averaging 51 minutes daily engagement.
Key points
- Sachin Tendulkar invests in Metasports Interactive and becomes Hitwicket brand ambassador
- Hitwicket has 20 million users across 120 countries with strong engagement metrics
- Earlier $20 million funding from Metica designated for marketing and international expansion
- Company aims to expand beyond cricket into broader mobile sports gaming franchises
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