YouTube Music and Premium Subscriber Base Crosses 150 Million in Q3 2026 Despite Price Hikes
The subscriber base grew from 125 million earlier in the year, including free trials. YouTube also reported a 9.2% year-on-year increase in advertising revenue, totaling $11.21 billion.
Key points
- Combined subscribers reached 150 million
- Ad revenue rose 9.2% to $11.21 billion
- Connected TVs drove over a third of ad revenue
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