Reddit will make users log in as Google’s AI search cuts its traffic
CEO Steve Huffman informed shareholders that search traffic has decreased meaningfully. Despite this shift in traffic patterns, Reddit's third-quarter revenue estimates were beaten.
Key points
- Reddit will now require users to log in to access content
- Search traffic has declined due to AI search tools
- Q3 revenue results exceeded analyst expectations
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. The Next Web did the reporting; read the original for the full story.
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