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Apple is launching its first touchscreen MacBook Pro this week, marking a major shift in the company's decades-long laptop design philosophy, though at a premium price point.
According to Counterpoint Research, Apple's MacBook Neo helped the company outperform the broader PC market during Q3 2026 despite global PC shipment declines.
Apple's 'Pro and Tell' event is scheduled for October 28, with expectations for first MacBook with touchscreen, new iPad Mini and other products. The event will be held in Los Angeles.
Apple's upcoming 'Pro and tell' event on October 28 is expected to feature major MacBook Pro and iPad mini updates alongside new AppleTV and HomePod mini launches.
Apple plans to launch MacBook with OLED touchscreen, new iPad Mini, iMac and MacBook Pro with M6 chip globally on November 6, alongside a retail store overhaul.
