MacBook Neo helps Apple soften the blow of global PC market downturn, per report
A Counterpoint Research report on Q3 2026 global PC shipments indicates that Apple gained ground in a declining market. The MacBook Neo product line contributed to Apple's stronger-than-market performance, helping mitigate the effects of softer overall PC demand.
Key points
- Apple outperformed broader PC market in Q3 2026
- MacBook Neo boosted Apple's PC shipments
- Global PC market showed declining demand
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