AI
Google to put more ads in AI Mode as AI search slows revenue growth
Google plans to increase ad placements within its AI Mode and AI Overviews to counter a slowdown in search revenue growth.
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#Adtech
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Startups
Mobavenue’s Tejas Rathod On The Shift From Ad Optimisation To AI Decisioning
Mobavenue founder discusses the company's shift from ad optimization to AI-driven decisioning for predicting business outcomes beyond clicks and installs.