Google to put more ads in AI Mode as AI search slows revenue growth
Alphabet's Q3 2026 earnings call revealed that a shift toward AI Mode queries led to lower monetization. To address this, Google will launch multi-turn ads in the US and expand AI-generated answer ads to international markets.
Key points
- AI Mode queries have negatively impacted search revenue growth
- Google will introduce multi-turn ads in the US and expand AI ads globally
- Search and advertising revenue grew 12% to $63.3 billion, a deceleration from the previous quarter
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