YouTube’s war on the Dislike button appears to be far from over
YouTube is experimenting with relocating the dislike button on standard videos to a three-dot menu, making it less visible and accessible. The change is limited to a small test group but mirrors YouTube's 2021 removal of dislike counts and subsequent elimination of the dislike button from short-form Shorts videos. The move appears designed to reduce negative feedback visibility, though user reaction has been critical.
Key points
- YouTube testing hidden dislike button on long-form videos
- Change mirrors prior removal strategy on Shorts platform
- Aims to discourage or reduce visibility of negative feedback
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