Does opting out of smart TV tracking work? Research finds “suspicious” traffic.
A research paper from Northeastern University analyzed automatic content recognition (ACR) tracking on smart TVs from 10 major manufacturers including Samsung, Vizio, Roku, LG, and others. The study found that these devices continue transmitting data to remote servers for content measurement and targeted advertising despite users opting out of tracking through device settings. This raises potential privacy violation concerns about how major TV manufacturers handle user preferences regarding data collection.
Key points
- Smart TVs from Samsung, Vizio, Roku and others send ACR data despite opt-out settings
- Study examined eight OSes across 12 TVs from 10 manufacturers
- ACR data used for viewership measurement and targeted ad delivery
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Ars Technica did the reporting; read the original for the full story.
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