How AI Is democratising creativity, according to Canva India’s Chandrika Deb
At TechSparks 2026, Canva's India lead Chandrika Deb spoke about AI's role as a collaborative tool in creativity rather than a replacement for human creators. She highlighted that while 97% of surveyed marketers use AI in some form, success depends on understanding prompt quality and audience relevance. Deb framed AI as a democratizer that helps overcome ideation and skill barriers, allowing people to act on their inherent creativity, though human judgment remains essential for meaningful output.
Key points
- Canva positions AI as a collaborator that removes skill, resource, and knowledge barriers in creative work
- 97% of surveyed marketers use AI, but effectiveness depends on understanding prompts and outputs
- Human judgment and intent remain irreplaceable in translating AI-generated content for audience relevance
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