Blinkit Ambulance to charge Rs 2,500 for non-emergency cases
Blinkit Ambulance, launched by Zomato as a social initiative, has served approximately 42,000 cases over two years without charging. The service has now shifted its pricing model to charge Rs 2,500 for non-emergency transfers such as routine checkups and hospital-to-home transfers, while continuing to offer free emergency service. Zomato founder Deepinder Goyal stated the charge aligns with private ambulance rates and will fund the Eternal Foundation running the service. The decision stems from growing non-emergency bookings consuming fully equipped ambulances meant for urgent cases.
Key points
- Non-emergency transfers now cost Rs 2,500; emergency cases remain free
- 42,000 total cases served over two years without prior charges
- Revenue supports Eternal Foundation operations and scaling
- Change addresses surge in routine bookings consuming emergency resources
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