Bijnis Rebrands As Zorit, Raises ₹27 Cr For B2B Quick Commerce
Bijnis has rebranded as Zorit and raised ₹27 Cr to pivot toward an inventory-led B2B quick-commerce model.
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Bijnis has rebranded as Zorit and raised ₹27 Cr to pivot toward an inventory-led B2B quick-commerce model.
Jaipur-based baby essentials brand Moms Home scaled its quick commerce revenue from ₹1 Cr to ₹10 Cr within a year, now representing 30% of annual revenue.
Analysis of Blinkit and Swiggy's Instamart financial performance reveals a significant profitability gap: Blinkit achieved Rs 184 crore profit while Instamart lost Rs 895 crore in the September 2026 quarter.
Blinkit and Swiggy's Instamart shift to inventory ownership models after capping foreign shareholding to comply with India's FDI regulations, improving profitability.
Swiggy's Instamart and Eternal's Blinkit pursue divergent business strategies on private labels: Instamart builds own brands for customer retention while Blinkit focuses on advertising revenue from stocked brands.
Swiggy's stock plunged 17% to a 52-week low after Q2 results showed widening losses at Instamart despite food delivery improvements, prompting brokerages to cut price targets.
Swiggy reported mixed Q2 FY27 results with record food delivery profitability but widening losses in its Instamart quick commerce division, which is transitioning to an inventory-led model.
Swiggy's share price fell 14% to a 52-week low after reporting a Rs 922 crore quarterly loss, despite 36% revenue growth, prompting multiple analysts to cut target prices due to quick commerce challenges.
Swiggy plans to transition its quick commerce arm Instamart from a marketplace to an inventory-led model by mid-Q3 FY27, expecting to improve working capital cycles by 8–10 days and boost contribution margin by 80 basis points.
Eternals (parent of Blinkit) posted Rs 125 crore profit in Q2 FY27 with 78% revenue growth to Rs 24,138 crore, driven by its shift to inventory-led quick commerce.
Gurugram-based hygiene brand Pee Safe generates 40% of domestic revenue from quick commerce with double-digit contribution margins by overhauling its supply chain and inventory strategy.
Inc42 explores India's quick commerce transformation, where platforms like Blinkit and Swiggy Instamart reshape retail through 10-minute delivery, with the market projected to reach $40 billion by 2030.