Snapchat surpasses 30M paid subscribers
Snapchat has achieved a 30 million paid subscriber milestone one year after implementing storage restrictions on its free Memories feature and introducing a paid subscription option. The company requires users to either pay $1.99 monthly for storage access or subscribe to Snapchat+ to retain their saved content.
Key points
- Snapchat reaches 30M paid subscriber milestone
- Growth driven by storage monetization strategy introduced a year prior
- Users required to pay for Memories storage or subscribe to Snapchat+
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