Apple set an iPhone sales record even without a new standard iPhone
Apple achieved a record-breaking quarter for iPhone revenue at $57.58 billion despite not launching a standard iPhone model in its latest refresh cycle. The revenue increase was driven by the release of higher-priced iPhone 18 Pro and Pro Max models in September, along with price increases on older iPhone models. Apple also unveiled its first folding phone, the iPhone Duo, though preorder sales data was not yet included in the earnings report.
Key points
- Record iPhone revenue of $57.58 billion, up 17% year-over-year
- Growth driven by premium iPhone 18 Pro/Max lineup
- No standard iPhone model released in latest refresh cycle
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