Apple says memory costs and Siri AI will weigh on holiday quarter profit margins
During its quarterly earnings call, Apple disclosed that elevated memory chip costs will continue to impact profitability and that additional spending on Siri AI capabilities poses additional margin pressure heading into the peak holiday sales season. The company is navigating both supply-side cost inflation and investment in AI infrastructure.
Key points
- Memory costs rising and expected to continue affecting margins
- Siri AI investment will add pressure on holiday quarter profits
- Issues raised during earnings call
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