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Google admits AI search makes less money, but it's fixing that with more ads

Source: Ars TechnicaRyan WhitwamOctober 29, 2026
Read the full story at Ars Technica

Despite a 25 percent year-over-year revenue increase to nearly $128 billion, Alphabet's net income fell by almost $9 billion. The company admitted AI search earns less than organic search, though it plans to increase AI spending next year. While Cloud revenue exceeded expectations at over $30 billion, earnings per share missed analyst projections.

Key points

  • AI search is currently less profitable than organic search
  • Alphabet's stock price dropped significantly following Q3 results
  • Revenue rose 25% to $128 billion, but net income decreased by nearly $9 billion
  • Cloud revenue beat expectations, surpassing $30 billion

Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Ars Technica did the reporting; read the original for the full story.

Read the full story at Ars Technica

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