The next big threat to RCS isn’t another messaging app
Despite high message volumes, commercial adoption of RCS remains low and focused on notifications. The GSMA believes the next 6-12 months are critical for RCS to establish conversational capabilities that can act on information via AI assistants.
Key points
- GSMA warns of a 6-12 month window for RCS to evolve
- Current adoption is largely limited to notifications
- Need to compete with AI-powered conversational platforms
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