Apple was always against touchscreen Macs. What changed?
The article explores Apple's historic opposition to touchscreen Macs, citing statements from Steve Jobs, Craig Federighi, and John Ternus dismissing the technology as ergonomically poor. It then contextualizes Apple's sudden reversal with the launch of the MacBook Pro PROLED XDR Display, which includes touchscreen functionality. The piece examines what prompted this strategic shift and how Apple justified departing from its long-held design philosophy.
Key points
- Apple executives spent over a decade publicly opposing touchscreen Macs due to ergonomic and fatigue concerns
- MacBook Pro PROLED XDR Display now includes touchscreen, contradicting prior statements
- Strategic shift may reflect changing market dynamics and competitive pressure from Windows laptops
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Fast Company Tech did the reporting; read the original for the full story.
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