Ternus addresses Apple breaking touchscreen Mac taboo: ‘Who knew?’
In a WIRED interview, Apple's leadership including CEO John Ternus, hardware chief Johny Srouji, and marketing chief Greg Joswiak explained the rationale behind the company's decision to introduce a touchscreen to the MacBook Pro. Ternus's quote 'Who knew?' suggests a lighthearted acknowledgment of Apple's historic resistance to touch on Mac computers.
Key points
- Apple executives discuss touchscreen MacBook Pro decision
- CEO John Ternus quotes 'Who knew?' on the feature
- Represents departure from Apple's traditional Mac design philosophy
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