Instagram doesn’t have a plan to pay long-form video creators
Instagram head Adam Mosseri announced a new long-form video feature called Features to attract YouTube creators, but the absence of a payment model drew immediate complaints. Creators pointed to YouTube's ad-share and performance-based incentives as the standard. Mosseri acknowledged the concern and indicated the platform is exploring multiple monetization options, though specifics remain undetermined.
Key points
- Instagram launched long-form video feature without announced creator payment system
- YouTube offers ad-share and performance-based payments that Instagram has not matched
- Company exploring multiple monetization approaches but timeline unclear
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