‘My social life completely plummeted’: gen Z is fighting back against big tech
Gen Z users are increasingly finding ways to disconnect from major social platforms like Instagram and TikTok, which they view as addictive by design. The trend includes using distraction-blocking apps and opting for simplified phones to reclaim time and attention. A university student recounted how joining social media platforms coincided with declining real-world social engagement, illustrating a broader concern among young people about how these platforms are engineered to capture and monetize user attention.
Key points
- Young users report social media negatively impacting their offline relationships
- Emerging tools help block distractions and reduce platform engagement
- Gen Z is pushing back against attention-economy business models
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