Instagram is coming for YouTube’s crown with long-form videos
Instagram is piloting a long-form video feature following initial trials in Brazil, enabling select US creators to publish horizontal videos up to 90 minutes long. The feature allows podcast episodes, comedy specials and other full-length content, with Reels linking directly to these videos and recommendations through Explore. Instagram plans to eventually extend the experience to its TV app, leveraging its large audience to challenge YouTube, though matching YouTube's creator monetization remains a challenge.
Key points
- New format 'Features' supports videos up to 90 minutes long
- Select US creators testing; trials followed Brazil launch
- Reels link to full videos; planned expansion to TV app
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Android Authority did the reporting; read the original for the full story.
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