India’s GCCs move up the value chain to build products for global markets

Indian global capability centres operated by multinational companies are expanding their role from executing assigned tasks to building original products, creating intellectual property, and solving complex global problems. Leaders from Mercedes-Benz R&D India, Siemens Healthineers, and Lufthansa Systems India highlighted the importance of localising solutions—particularly in healthcare—to account for regional differences in affordability, disease prevalence, and access to care. The shift represents a move up the value chain beyond feature-removal adaptation of developed-market products, toward designing purpose-built solutions for specific markets.

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