AdOnMo To Merge With MyGate, Eternal to hold 4.4% stake

Mygate and AdOnMo announced a merger where Eternal will exchange its entire AdOnMo shareholding for shares in the combined Mygate entity, resulting in a 4.4% ownership stake valued at ₹156 crore on a fully diluted basis. Eternal's investment appreciated 39.3% from its original ₹112 crore investment in AdOnMo in January 2022. AdOnMo's cofounders will join Mygate's board post-merger to lead combined operations. The deal is expected to close by December 5.

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