Celebrities don't sell, the product does: Ananth Narayanan on what makes a D2C brand last

In a TechSparks fireside chat, Narayanan argued that the D2C sector has shifted from unsustainable scaling toward real profitability over the past two to three years. He contends that successful brands take 7-15 years to build loyalty and require genuine product love and cash flows, not shortcuts or celebrity endorsements. Narayanan believes India's next major brands will target international markets, leveraging AI agents trained on consumer data and platforms like Amazon Global Selling.

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