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Report: Apple gains ground in China as smartphone shipments hit 14-year low in Q3

Source: 9to5MacMarcus MendesOctober 23, 2026
Read the full story at 9to5Mac

The global smartphone market faced headwinds in Q3 as rising memory prices pressured demand. China, a key market, experienced a 10% year-over-year shipment decline. Apple, however, managed to grow its presence in China during this challenging period, suggesting strong competitive positioning.

Key points

  • China smartphone shipments fell 10% year-over-year in Q3
  • Rising memory prices are impacting the global market
  • Apple gained ground in China despite market headwinds

Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. 9to5Mac did the reporting; read the original for the full story.

Read the full story at 9to5Mac

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