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Blinkit sees no compelling case for expanding private labels, says Dhindsa

Source: Economic Times TechOctober 21, 2026
Read the full story at Economic Times Tech

Albinder Dhindsa, CEO of Eternal (Blinkit's parent company), has expressed skepticism about private labels as a path to margin expansion. He argues that effective brand development requires significant investment in marketing and product development, areas where Blinkit lacks sufficient resources or focus.

Key points

  • Blinkit skeptical on private label expansion
  • High marketing and product development costs cited as barrier
  • CEO questions profitability potential of the strategy

Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Economic Times Tech did the reporting; read the original for the full story.

Read the full story at Economic Times Tech

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