Blinkit sees no compelling case for expanding private labels, says Dhindsa
Albinder Dhindsa, CEO of Eternal (Blinkit's parent company), has expressed skepticism about private labels as a path to margin expansion. He argues that effective brand development requires significant investment in marketing and product development, areas where Blinkit lacks sufficient resources or focus.
Key points
- Blinkit skeptical on private label expansion
- High marketing and product development costs cited as barrier
- CEO questions profitability potential of the strategy
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