Watching fruit ripen pays off: Seattle ag-tech startup Strella lands $4.25M
Strella has developed IoT and AI-based monitoring systems that track fruit ripening and quality throughout the supply chain to reduce spoilage and food waste. The Series A extension brings total funding to $26.25M. The 19-person team serves customers across 26 countries, working with growers, packers, shippers, and retailers to monitor apples, pears, avocados, citrus, and kiwifruit.
Key points
- Series A extension of $4.25M, total funding now $26.25M
- Uses IoT sensors and machine vision to monitor produce quality
- Operates in 26 countries with 19-person team
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