My experience suggests Apple Glasses will only sell to existing eyeglasses wearers
The author shares impressions from experience with smartglass equivalents to speculate about Apple's forthcoming glasses product. They argue the technology will mainly attract current eyeglasses wearers, as the value proposition may not persuade non-wearers to adopt smart glasses as a new category.
Key points
- Author has tested comparable smart glass prototypes to assess Apple Glasses potential
- Existing eyeglasses wearers represent the primary target market for adoption
- Technology alone unlikely to convince non-eyeglasses wearers to adopt the category
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