Bose buys Skullcandy, the cheaper headphone brand already using its sound
Bose announced the acquisition of Skullcandy from a fund managed by Mill Road Capital Management. Skullcandy will join Bose's portfolio of audio brands, maintaining its base in Park City. This consolidation reflects Bose's strategy to expand its premium and consumer audio offerings across multiple price points and brand identities.
Key points
- Bose acquires Skullcandy from Mill Road Capital Management fund
- Skullcandy joins McIntosh and Sonus faber in Bose's portfolio
- Brand will operate within Bose's Premium Consumer Audio business
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