Netflix Credits Flipkart Bundle, Indian Shows For Record Q3 Subscriber Additions
Netflix achieved its highest-ever quarterly paid net subscriber additions in India during Q3 2024, crediting strong local content and its first Flipkart-bundled loyalty offering. India revenue grew 18% YoY on an FX-neutral basis, with viewing hours up 24% YoY. Key local shows like Lock Upp (daily reality series), Musafir Cafe (9M views), and Operation Safed Sagar (11M views) drove engagement. Co-CEO Greg Peters highlighted India as a proof point for how local titles translate to membership growth across regions.
Key points
- Record India subscriber additions in Q3 2024
- 18% YoY revenue growth on FX-neutral basis
- Flipkart bundle offering critical to growth
- Local content (Lock Upp, Musafir Cafe) driving engagement
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