Salesforce to acquire marketing automation provider Braze for $5.66B

Salesforce announced a definitive agreement to acquire Braze, a marketing software provider, for $5.66 billion in an all-cash transaction. The deal values Braze at $47.50 per share, representing a significant 58% premium above its previous closing price. The acquisition reflects Braze's strong financial performance, with the company achieving 26% year-over-year revenue growth to $227.2 million in its last quarter.

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