Meta Q3FY26 earnings call: From shopping to smart glasses, Meta expands its Muse AI push

At its Q3 FY26 earnings call on October 21, 2026, Meta CEO Mark Zuckerberg revealed Muse's early traction: over 10 million users in the US and Canada in the first six weeks, with about 25% accessing it daily. Shopping emerged as the dominant use case, with more than a quarter of Muse users engaging in purchases averaging over $200. Meta is positioning Muse as a personal agent for shopping, business operations, and as an interface for smart glasses. The company plans to monetize through free access for most users while charging businesses transaction fees and subscription fees for advanced features. Meta also intends to integrate Muse with users' content and advertising systems for better per

Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. MediaNama did the reporting; read the original for the full story.