CCPA fines Hogar Rs 1 lakh over walkie-talkie ads, rejects defence that website only generates leads
The Central Consumer Protection Authority rejected Hogar Technologies' claim that its website merely generates leads and lacks advertising responsibility. The regulator determined that functional role and consumer impact, not self-characterisation, determine legal obligations under consumer law. The fine extends CCPA enforcement from major marketplaces to individual dealer websites. Only low-power radio devices in the 446.0–446.2 MHz band are exempt from licensing; others require Equipment Type Approval from the Department of Telecommunications.
Key points
- CCPA fined Hogar Rs 1 lakh for incomplete walkie-talkie product information
- Regulator rejected claim that lead-generation sites avoid consumer law obligations
- Ruling extends enforcement from marketplaces to individual seller websites
- Most walkie-talkies require Equipment Type Approval from DoT
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