Online stores are using AI to run faster in the wrong direction
The article discusses how generative AI has transformed e-commerce by allowing rapid creation of product photos, videos, social posts, and ad campaigns that previously required time, budget, and dedicated teams. However, it raises concerns that while AI reduces content production costs, overall e-commerce costs continue to climb through increased advertising expenses.
Key points
- Generative AI enables rapid content creation at low cost
- Product assets (photos, videos, ads) now producible in minutes
- Overall e-commerce costs rising despite productivity gains
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. The Next Web did the reporting; read the original for the full story.
Read the full story at The Next Web
