Apple Charges More Than Three Times Its Cost for iPhone 18 Pro Storage Upgrade: Report

Apple has significantly increased storage upgrade pricing for the iPhone 18 Pro. The 1TB upgrade cost rose from $42 to $192, boosting gross profit from $358 to $408. However, the 512GB upgrade cost increased from $15 to $66, reducing gross profit margins on that option. The price changes reflect Apple's shifting cost structure and pricing strategy for storage tiers.

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