AI leaders in customer service are posting 50% gains, but fewer than a quarter of firms are among them
EY India's latest research explores the varying success rates of AI adoption in customer service. The study highlights that while some companies are achieving significant performance gains, the majority of organizations lag behind. The key insight from the research is that technological implementation is secondary to the organizational foundations and strategy established before deployment.
Key points
- Only about 25% of firms rank as AI leaders in customer service
- Top performers report 50% gains from AI initiatives
- Success depends on groundwork and preparation, not just technology
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