From Three Products To 450 SKUs: How R for Rabbit Built A ₹250 Cr Baby Care Brand Around Parents’ Concerns
The founders started with ₹40 lakh in personal savings after struggling to find baby products that balanced safety, design and affordability. Kunal brought engineering, marketing and sales expertise while Kinjal contributed design thinking. The couple partnered with certified manufacturers and maintained quality control through factory visits. The brand expanded from three products to a portfolio of 450 SKUs, becoming a significant player in India's growing baby care market.
Key points
- Founded 2014 by Kunal and Kinjal Popat with ₹40 lakh personal investment
- Built brand around safety, thoughtful design and transparent pricing
- Grew to 450 SKUs across baby care categories
- Reached ₹250 crore valuation in India's expanding baby products market
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