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Report: Apple and Samsung outperform rivals as smartphone chip shipments tumble 21%

Source: 9to5MacMarcus MendesNovember 4, 2026
Read the full story at 9to5Mac

Market research from Counterpoint shows that while overall smartphone chip shipments fell significantly, Apple and Samsung were the only major vendors to increase their market share. This suggests a consolidation trend where dominant players are capturing a larger slice of a shrinking market, likely due to their superior scale and demand.

Key points

  • Global smartphone chip shipments down 21% YoY in Q3 2026
  • Apple and Samsung gain share while competitors lose ground
  • Market consolidation favors established chipmakers

Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. 9to5Mac did the reporting; read the original for the full story.

Read the full story at 9to5Mac

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