Apple still charging 300% of costs on iPhone storage upgrades, says WSJ
Apple maintains significant markups on higher storage tiers for its devices, with analysis suggesting the company charges three times its own component costs for iPhone 18 Pro storage upgrades. Despite recent price increases, Apple reported that margins are being squeezed by higher component costs. The practice of charging premium prices for storage and RAM options remains a consistent industry pattern for the company.
Key points
- Apple charges 300% of costs for iPhone 18 Pro storage upgrade tiers
- Practice continues despite recent price increases
- Company reports margin pressure from higher component costs
- Expensive storage/RAM upgrades remain long-standing Apple practice
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. 9to5Mac did the reporting; read the original for the full story.
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