Sort A Brick is turning forgotten LEGO into a multibillion-euro circular economy market
Sort A Brick has developed automated technology to sort mixed LEGO collections into sellable complete sets, addressing a market currently worth €800 million globally. The company's second-generation sorting machine scans and sorts up to 3,600 bricks per hour, four times faster than its predecessor. In its initial week, the company's online refurbished set store sold over 75% of listed inventory to customers across 20 EU countries, with additional restoration requests from 41 countries and strong traction in the German market.
Key points
- Automated sorting processes mixed LEGO collections into complete, certified refurbished sets
- Second-generation machine sorts 3,600 bricks/hour, quadrupling previous speed
- Targets €4.7B market by 2036; initial online store achieved 75% sell-through in first week
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