Google Updates Privacy Policy Allowing Search, Gemini to Use Gmail and Google Photos Content for Personalised Ads

Google revised its privacy policy effective October 16, introducing the ability to use content from Workspace apps (Gmail, Drive, Calendar, Meet) and Google Photos for targeted advertising. Previously, Google stated it would not use Workspace data for ad personalization. The new policy permits this only when users voluntarily connect these apps to Google services like Search and Gemini. For example, Gemini can now show ads based on Calendar events if connected by the user.

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