India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market

EloElo, an Indian startup, has raised $80 million in funding from NBCUniversal to grow its short-form video platform StoryTV. The platform focuses on microdrama content and has achieved significant traction, reaching over 33 million monthly active users according to Sensor Tower data. The investment signals NBCUniversal's confidence in the Indian short-form video market opportunity.

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