Why best consumer brands are built on everyday habits, not one-time marketing campaign
At YourStory's Techsparks 2026, founders Sangeeth Krishna (BRÜK) and Nikhil Rajpal (Qubo, a smart devices maker) discussed building durable consumer brands. Rajpal emphasized that real product-market fit goes beyond usage statistics; it's validated when customers describe items as indispensable. Examples include security cameras and air purifiers that integrate into household routines, forming habits that sustain loyalty beyond initial marketing efforts.
Key points
- Product retention requires designs that become indispensable to daily routines.
- True product-market fit occurs when consumers express strong dependency language.
- Habit formation—not just usage metrics—is the key to lasting brand success.
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. YourStory did the reporting; read the original for the full story.
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