Salesforce to buy customer service automation startup Cresta for reported $2.7B
Cloud computing giant Salesforce has completed a deal to acquire Cresta Intelligence, a venture-backed startup focused on customer service automation. Cresta's platform uses artificial intelligence to automate customer inquiry responses and provide related services. While Salesforce did not disclose financial terms in its announcement, The Information reported the acquisition price at $2.7 billion.
Key points
- Salesforce acquires AI customer service startup Cresta for $2.7B
- Cresta platform automates customer inquiries using AI
- Expands Salesforce's AI-driven customer service capabilities
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