Reddit is testing in-app search ads as traffic from Google declines
Reddit is experimenting with advertising within its search feature, targeting users displaying strong commercial intent. The move reflects efforts to diversify revenue as organic traffic from Google search diminishes.
Key points
- Reddit introducing search-based advertisements
- Targeting users with high purchase intent
- Response to declining Google search referrals
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Engadget did the reporting; read the original for the full story.
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