Google spent months pushing AI mode — now it might be doing the opposite
A user spotted evidence of Google testing Search functionality without AI Mode in Chrome's Incognito mode. This comes after Alphabet experienced a significant decline in value tied to disappointing ad revenue performance from AI Mode, raising questions about whether Google is reconsidering its heavy investment in AI-powered search or limiting the feature to profitable user segments.
Key points
- Google testing Search without AI Mode in Incognito mode
- Follows $500 million Alphabet valuation drop from AI Mode ad revenue underperformance
- Unclear if testing represents broader strategy shift or targeted limitation
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Android Authority did the reporting; read the original for the full story.
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