Reddit is adding more ads
Reddit is testing contextual ads within search results, showing ads for products and services related to user queries. For example, searching for 'espresso station' may return ads for espresso machines or coffee beans. This represents Reddit's latest monetization expansion beyond feed and thread ads.
Key points
- Search result ads deployed based on contextual relevance
- Complements existing feed, thread, and AMA advertising
- Aims to target users with relevant product suggestions
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. The Verge did the reporting; read the original for the full story.
Read the full story at The Verge
