Apple is all in on AI — its own and everyone else’s
Apple's latest earnings demonstrate its ability to benefit from AI trends while maintaining disciplined capital expenditure compared to rivals. iPhone revenue grew 17.5% to $57.6 billion in the September quarter, while Mac revenue climbed 24% to $10.8 billion. The company warned that rising memory costs could pressure profit margins in the holiday quarter.
Key points
- Record fiscal year revenue and earnings per share
- iPhone revenue up 17.5% to $57.6 billion
- Mac revenue up 24% to $10.8 billion
- Rising memory costs may squeeze margins
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